Good work.
Great next chapter.
A little direction. A whole lot of you.
DR CV helps people turn the work they’ve done into a next step they’re ready for.
There’s a person
behind every CV.
The brand should feel like someone is on your side. Green keeps our roots. Apricot brings the warmth. A turned page becomes the mark; an observant bird becomes Scout. Clear words and useful actions give all that personality a purpose.
A mark for
the next page.
The folded D connects the document to forward movement. The original rounded lowercase lettering is confident and approachable. Scout has a distinct bird mark and a clear DR CV endorsement.
Give it room.
Leave at least half the symbol’s width around each lockup. Start at 110px wide for DR CV, 130px for Scout. Use product icons below those sizes.
Let it stay itself.
Use the outlined masters. Preserve proportions, the apricot fold, and Scout’s endorsement. Never rebuild the logo with live text.
Choose the right tone.
Clover on light surfaces. White on forest. Ink for one-colour use. Keep text away from the character’s silhouette.
Rooted in green.
Open to possibility.
Clover is the anchor. Butter welcomes people in. Sky belongs to Scout. Apricot adds character. White carries the work.
clover#176B45
forest#14372C
apricot#FFA782
butter#F8EBA6
sky#C6E6F5
paper#FFFEF6
Use forest or clover for text on light accents. Keep white text on clover or forest. Apricot and butter are personality colours; success, warning, and errors retain their own labels and semantic colours.
Words with
a little character.
Schibsted Grotesk brings clean circular forms and a composed medium weight to the campaign and interface. Original drawn wordmarks give DR CV and Scout their own lettering. One readable family holds the product together.
You’ve got
good work in you.
Your experience, clearly expressed.
Start with the facts. Make your contribution easier to see. Review every suggestion and decide which words sound like you.
Keep body text at 16–18px, with comfortable line spacing. Use smaller type only for brief supporting information.
Font licenceA small bird.
A big help.
Scout spots what’s worth a closer look. The wide eyes suggest attention, the raised paper wing connects it to your CV, and its apricot body makes it recognisable beside DR CV’s green.
CuriousCapableOn your side
Use Scout to welcome, explain, and guide. Keep errors clear and factual. Celebrate completed work, and always pair the character with a useful next action.
Download Scout PNG
Original transparent raster master, 1226 × 1283. WebP included. The simplified vector bird is for logos and small icons.
One family.
Two personalities.
DR CV leads with your experience. Scout leads with your direction. Shared typography and green make them relatives; colour and character give each a place of its own.
A helpful voice.
With some life in it.
Warm without being gushy. Confident without making promises. Specific enough to help someone take the next step.
Start with the person.
Recognise the work they’ve already done. Speak plainly, and keep encouragement grounded.
“There’s good work behind your CV. Let’s bring it out.”
Show the next action.
Controls say what happens. Empty states invite a useful first step. Errors explain how to recover.
“Add your first CV. Upload a document, paste your experience, or start fresh.”
Keep it honest.
Your facts stay yours. Unknown answers come back to you. A match and a submitted application stay distinct.
“I found a role to review. Check the fit before we move it forward.”
Life in the brand.
Space for the work.
Campaign pages can be expressive. Workspaces should stay quieter: white documents, green actions, small character moments, clear status labels.
- Use a rhythm of 8, 16, 24, 32, 48, 64 and 96px.
- Keep controls around 10px radius and working panels around 20px.
- Reserve the largest headlines for campaign pages.
- Use short, useful motion; honour reduced-motion preferences.
- Give keyboard focus a visible ring. Keep phone layouts usable at 320px.
- Label examples. Show real user content inside private workspaces.